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About us

The history of Bentoel goes back to 1930 when Ong Hok Liong started his cigarette home industry called Strootjes Fabriek Ong Hok Liong

Today, PT. Bentoel Internasional Investama, Tbk (“Bentoel” or the “Company”) and its subsidiaries, is a member of British American Tobacco Group, the second largest quoted tobacco group in the world by global market share with brands sold in over 200 markets.

Bentoel Group is the fourth largest cigarette manufacturer in Indonesia with approximately 7% market share. The Company manufactures and markets a diverse range of tobacco products, i.e. machine-made kretek, hand-made kretek and white cigarettes. Our key portfolio includes Dunhill Filter, Dunhill Mild, Club Mild and Lucky Strike Mild. We also manufacture and produce local brands, such as Neo Mild, Tali Jagat, Bintang Buana, Sejati, Star Mild and Uno Mild, as well as global brand, such as Lucky Strike and Dunhill.

Bentoel Group employs over 6,000 people across the business; from leaf growing partnerships to leaf and clove buying and processing, to the manufacturing, marketing and distribution of cigarettes.