About us

In over eight decades, Bentoel Group has grown into the fourth largest tobacco company in Indonesia. The Company was founded in 1930 by Ong Hok Liong as Strootjes Fabriek Ong Hok Liong, manufacturing local top brands such as Bentoel Biru, Tali Jagat, Bintang Buana, Sejati, Neo Mild, and Uno Mild.

Today, Bentoel Group is part of the British American Tobacco (BAT) Group. BAT is a leading global tobacco company with a presence in over 180 countries worldwide. This allows the Company to add the global brands of Dunhill and Lucky Strike into its portfolio.

The Company’s world-class operation covers research and development, tobacco leaf and clove processing, tobacco product manufacturing, as well as responsible marketing and distribution. We are currently transforming our tobacco business to include and provide our consumers with more choices, more innovations and potentially reduced-risk products. Such activities are currently supported by more than 4,000 employees across Indonesia.

In 2019, the Company exported to 20 destination countries, reaching Rp2.7 trillion in value. Such performance proves the Company’s full support to the government’s export programme.